Why Invest in SEM
SEM (Search Engine Marketing), also popularly known as Pay Per Click, is a type of paid marketing carried out on search engines to drive targeted traffic to a website and to increase the search engine visibility of a website.
The search results of Google are divided into two sections, organic and paid search results. Thus, whenever, any user puts a query in Google, the paid search results are shown on the top of the organic search results, and thus, users are likely to click on the paid results as they are on the top organic search results. Thus, SEM puts your business at the top of the ones which have high search engine rankings. Undeniably, it’s the best way to drive niche specific search engine visitors to your website.
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How SEM Team Can Help
We use historical data and market research findings to plot an SEM campaign that optimises your budget and aligns with both your immediate needs and long-term business goals.
Choosing the right keywords is crucial in SEM. Popular keywords cost more per click, and lower-priced keywords have low search volumes. We find the right balance and hyper-target keywords so that impressions and clicks will translate to conversions.
We know about strategies that work in today’s climate, but that’s not enough. We also find out what works best for your company and brand. This is the secret to optimising budgets and generating high ROI. Knowing, too, that the testing phase will already cost money, we make sure that these trials count.
After securing your approval and launching your ad campaigns, we monitor their performance. We identify and replace underperforming keywords, determine the optimum number of ads per day, and manage budgets for ad groups.
SEM is highly measurable, which means we get plenty of hard data about your ad campaigns. We know how to parse these numbers, spot trends and red flags and accurately predict campaign life cycles.
The data from an SEM campaign can give you valuable insights about your industry and target market. With our timely and accurate reporting, you can get information that might be useful for your product development, budget planning, and branding and marketing. If you need help in interpreting your campaign data, we will be happy to assist.
One of the advantages SEM offers is transparency. Google Ads tracks the interactions between Internet users and your ads. It tells us how many people saw your ads, clicked on your ads, how long they stayed on your website, and whether they visited other pages on your site. So if the goal of your SEM campaign is to increase traffic, get subscriptions, or boost sales, we can show you concrete results.